Black Coffee: Drink the Pricey Stuff!
Jonathan’s thoughts on the documentary series “Black Coffee”
The takeaway message from the series is: drink the pricey stuff, avoid the cheap stuff! Cheap coffee is bad for your body and mind in different dimensions and buying cheap coffee essentially supports the modern-day equivalent of human slavery. Whereas buying the good, pricier stuff supports development, education, small business, political freedom, and health in the developing world.
Part 1: The Irresistible Bean
Try Bulletproof Coffee (starts at $15), a super-premium coffee, highly engineered to X3 your productivity for 4–6 hours with the caffeine you need.
Check out my review of Bulletproof Coffee.
From the documentary…
- 500 billion cups of coffee a year are consumed.
- 120 million people depend upon coffee for their livelihood.
- Most traded legal commodity other than oil.
- Coffee is from Ethiopia, not south America.
- The cafe in Venice, Italy where Casanova used to pick up chicks.
- Tip is an acronym: To ensure promptness
- England — old wives tale of coffee being bad for men’s sex drive: Nothing moist but the tips of their noses, nothing stiff but their joints, and nothing standing but their ears.
- There were actually hookers in the coffee houses and the men would say to their wives, “Oh sorry I just had some coffee.”
- Coffee was a huge part of the reason that the slave trade existed.
- The major coffee companies Maxwell House and Folgers would drive down the quality of the coffee.
- A Colombian guy testified in front of the US congress: Lack of education, malnutrition, etc — If we can work out a fair price we can overcome these things: If not you caste millions adrift in a sea of poverty.
Watch the rest of the documentary series…