Content Marketing — Why it’s better than ads
Your potential customers are blind to or annoyed by ads
Potential customers want their questions answered and problems solved by someone who demonstrates expertise and deep understanding.
Why content marketing…
Content that solves painful problems buys lasting customer loyalty.
Great content gets shared and spreads the word about your offerings virally.
“Evergreen content” drives perpetual traffic.
Exhaustive content signals authority to the search engines.
What is media-rich content?
The ultimate high ROI tool for conveying to your potential customers or clients that you know what you are doing; can solve their problems, serve their needs, and are an authority in your industry.
Content on the Internet takes these forms…
- Articles
- Videos
- Audio programs
- Graphics
Why media-rich content?
The search engines are becoming increasingly good at removing websites from the 1st page of search results that are trying to game the system with “spun content,” stolen content, generic information, or blackhat SEO tactics. SEO search results favor websites that are content-rich and demonstrate consistently what they do and why they are good at it. Google Analytics doesn’t lie; websites that consistently produce content attract significantly more traffic (unique visitors) that spend more time on the websites and convert better.
Search engine optimization
The search engines are becoming increasingly good at removing websites from the 1st page of search results that are trying to game the system with “spun content,” stolen content, generic information, or blackhat SEO tactics. SEO search results favor websites that are content-rich and demonstrate consistently what they do and why they are good at it. Google Analytics doesn’t lie; websites that consistently produce content attract significantly more traffic (unique visitors) that spend more time on the websites and convert better.
Lead and customer generation
As a result of the SEO and social media shares, the content you create will generate leads and customers for your products and services. The more detailed and informational the content you create is the more qualified and pre-sold your leads will be when they call or email you.
Increase your prices
Demonstrating that you are great at what you do with high-quality content increases the perceived value of products or services. If you look at the most expensive products or services in a given market, there will be a lot of content revolving around them. If you are creating good content consistently you can increase your prices to the top of your market, even charge a premium of 20%-50% above your competition.
Demonstrate authority
Creating and syndicating information in the four forms (text, videos, audios, and graphics) about your products, services, market, industry trends, or problems your customers face is the ultimate way of showing that you know what you are talking about.
Reputation management
Creating useful, informative content is one of the best ways to solidify and protect your reputation. In a digital world where anyone with internet access can write whatever they want about you online, creating content demonstrates that you are an ethical person or organization to deal with.
Sustained traffic, leads, customers, and results
The great thing about content is that it does all of the above for you in perpetuity. Once the content is created and published to your website it will attract customers for the life of your website or business.
The content problem
Your website needs…
Creating content is difficult and time-consuming, creating good content is even more so.
- First of all, it requires putting in a lot of very focused time writing creatively and persuasively. Unless you have professional training as a writer this is difficult, to say the least. The spelling and grammar need to be checked for professionalism and readability.
- What really multiplies the SEO and lead generation benefits is multi-media content. However, editing videos and audios is a sophisticated skill set itself that takes years to master. Even working with some of the great software options on the market, editing video is seriously time-consuming. Depending on the production, it can take between 1–4 hours of editing time for each minute of video produced.
- Creating quality content requires a good understanding of ad copywriting; to make your pitch in a concise yet persuasive way. You are going to be a significantly better content creator if you have at least a few copywriting classes under your belt.
- Consistency is super important in content creation, once you start creating content your growing base of consumers of that content will expect more useful information. The more consistently you can publish that information the more of them will become loyal customers. So be prepared to devote several hours a week to content creation.
- After working with over 100 small business people, from attorneys to product developers, we have found that busy business operators very rarely have the time or inclination to create enough content consistently to reap the significant marketing benefits of doing so.
Ad Copy Writing
Ad copy can make or break an advertising campaign. We know a lot of business owners don’t have the time to spend hours coming up with copy which is why we offer ad copywriting services featuring profuse use of *catchyismismism.
Ad copy (soaking wet with creative, articulate, and concise eloquent grammatical constructs) which will grab your reader’s attention like a lover!
Podcasting/Internet Radio Show Consulting
What is a podcast? A podcast is an internet radio show focused on a particular topic or subject matter.
What can podcasting do for you? Podcasting is a cutting edge medium to promote your company, message, brand, or to build authority and credibility in your area of expertise. As a medium for reaching a targeted audience, podcasting exists at the uncommon intersection of being very easy (and affordable) to do while at the same time, a way to get massive exposure in front of a targeted audience.
High-leverage content production process
Creating enough content to attract business is a serious challenge, this is the high-leverage process we’ve found for creating great content.
This process turns 45–90 minutes of your precious time into…
- A high-quality audio program (podcast episode)
- 3–5 high-quality videos
- 2–6 high-quality articles
This done once creates enough high-quality content to create meaningful SEO results, done on a consistent basis it will allow you to dominate in some of the more competitive and lucrative industries.
The process…
Record audio interview
Most of our clients are excellent at talking about their businesses, products, and industries in a free-form audio interview format. So to create a significant amount of content we interview our clients via Skype, Zoom, or in person.
Transcription of audios
A 45–90 minutes audio interview will generate 2000–4000 words, so our professional transcriptionists will listen to the audios multiple times and convert them into 2–4 high-quality articles. These articles are prof read and tweaked for readability and SEO authority. We also add photos and graphics to these articles to make them more engaging.
Audio production
We produce and edit the recordings using our software. Includes adding professional intro/outro segments, removing umms and ahhs, cleaning up background sounds, etc. The result is a polished podcast episode of 30–60 minutes, this is downloadable and playable on your website.
Syndication of podcast
To maximize visibility, SEO rankings, traffic, downloads, and ROI we distribute it to Apple Podcasts and other popular podcast directories.
Video production
We then break the audio content up into 3–5 topical sections and use them as the audio beds of 3–5 different videos focusing on the different topics that we discussed in the interview. The video comes from your webcam recording (talking head style) of us. This is interspersed with Creative Commons and royalty video clips relevant to the topics being discussed. This ends up creating a highly compelling and watchable video that establishes you as an authority on the subject matter.
Video syndication
To Youtube and a number of other video sites with proper backlinking architecture. You can also put the videos on your website, make them downloadable, or even create an informational course out of them.
